The BBC has a classic example of information failure
http://news.bbc.co.uk/1/hi/health/7732712.stm video
http://news.bbc.co.uk/1/hi/health/7732690.stm article
a) What is the information failure in this market?
b) How might the market fail as a result?
c) What actions could the government take to reduce the market failure?
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