Unit 1: How to reduce deaths from drink driving: More regulation or more information

Thanks to tutor2u for this post on 2 approaches. The video is quite sobering (and no pun is intended)

http://www.tutor2u.net/blog/index.php/economics/comments/unit-1-micro-drink-driving-and-government-intervention/

a) what is the market failure from drink driving?
b) Why does this occur?
c) Discuss the relative likely success of (1) increasingly tighter regulation and (2) providing more information as in the hard hitting adverts