What price the celbrity effect? This article from the Guardian shows the effect of an endorsement by celebrity Nigella Lawson on the sales of goose fat
http://www.guardian.co.uk/food/Story/0,,1970107,00.html
a) Which of the factors that influence demand has changed?
b) What has happened to the demand curve for goose fat?
Tuesday, December 12, 2006
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