Tuesday, December 12, 2006

Unit 1: The Nigella effect on the demand for goose fat

What price the celbrity effect? This article from the Guardian shows the effect of an endorsement by celebrity Nigella Lawson on the sales of goose fat

http://www.guardian.co.uk/food/Story/0,,1970107,00.html

a) Which of the factors that influence demand has changed?
b) What has happened to the demand curve for goose fat?

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