Monday, May 28, 2007

Unit 1: Market share of the world PC market

This data shows the share each of the major manufactures has in the world PC market

Hewlett Packard: 17.6%
Dell: 13.6%
Acer: 6.8%
Lenovo/IBM: 6.3%
Toshiba: 4.1%
Source: Gartner Dataquest, Q1, 2007

a) What share of the world market do these top 5 firms have?
b) Which market structure do you think best represents the PC manufacturing industry?
c) Which of the criteria for that market structure are/are not present?

The figures come from the following interesting BBC article on Chineses manufactures trying to break in to the world market for branded goods

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