Unit 1: Contrasting demand for alcohol: Guinness and Whisky

Two stories from the BBC. A clip about falling demand for Guinness in Ireland and the UK and an article about the rising world demand for whisky
< http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_6240000/newsid_6248300?redirect=6248398.stm&news=1&bbwm=1&nbwm=1&bbram=1&nbram=1 >

http://news.bbc.co.uk/1/hi/business/6248304.stm

a) Using the factors that influence demand, explain why demand for Guinness may be falling in Ireland and the UK
b) Using the factors that influence demand, explain why world demand for whisky may be rising c) Use a diagram to show what happens to the demand for Guinness around St Patricks day