Unit 2: Alcohol consumption; Market failure and legislation

Doctors are calling for the compulsory labelling of alcoholic drinks to help stop binge drinking according to this BBC clip and article
< http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_7050000/newsid_7054600?redirect=7054680.stm&news=1&bbwm=1&nbram=1&nbwm=1&bbram=1 >

http://news.bbc.co.uk/1/hi/scotland/7053037.stm

a) What type of market failure is binge drinking?
b) How does the market fail?
c) What action is proposed in the articles to reduce the market failure?
d) What other actions could the government take?
e) Discuss the extent to which the proposed policy would reduce the market failure