This BBC article and asociated clip shows how consumers often have an inaccurate idea of how much alcohol they are consuming due to different size measures in different bars
http://news.bbc.co.uk/1/hi/health/7343737.stm
http://news.bbc.co.uk/1/hi/health/7343932.stm
a) How does the free market fail with wine consumption according to the clip/article?
b) In what other way does the market fail in the longer term?
c) What actions could the government take to reduce the market failures
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