Unit 1: Government action to overcome market failure: Fresh fruit

This BBC video and associated article, outline government action to overcome market failure in the market for fresh fruit to overcome the problem of bad diet and obesity

http://news.bbc.co.uk/1/hi/health/7558827.stm video
http://news.bbc.co.uk/1/hi/health/7556850.stm article

a) What type of action is the government taking to increase consumption of fresh fruit?
b) How should this increase consumption of fresh fruit?
c) In economic terms, what sort of good is fresh fruit?
d) Why, in economic terms, is the govt so keen to increase consumption of fresh fruit?