Monday, September 29, 2008

Unit 1: Actions to overcome information failure: Cigarette packets

The BBC reports the latest information campaign by government to reduce smoking

http://news.bbc.co.uk/1/hi/uk/7639138.stm

a) In what way does the market fail with smoking?
b) How is this campaign meant to reduce this market failure?
c) To what extent do you think the campaign is likely to succeed?

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