Monday, November 01, 2010

Unit 1: Elasticity in the tablet computer market

An interesting clip from the BBC on competition in the tablet computer market

http://www.bbc.co.uk/news/technology-11665362

a) Explain why all of these products would not have the same PED value
b) Which would have the most inelasic demand? Why?
c) Would the income elasticity of demand for these products be positive or negative? Why?
d) How could you use the concept of cross ED in this market?

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