Thursday, June 30, 2011

Unit 1: The demand for Tennents lager

Nice story from the BBC

http://www.bbc.co.uk/news/uk-scotland-scotland-business-13958687

a) Why has the demand risen?
b) Given the statement " revenue from sales of Tennent's grew faster than the volume of sales a result of price rises, would you expect the demand for Tennents to be elastic or inelastic? Explain your answer
c) Given your answers to a) and b), draw a S&D diagram to show the effect of the increase in demand on the market for Tennents

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