Ed Milliband appears to think so as he want regulations introduced to restrict when they can be shown, says Sky
http://news.sky.com/story/1166417/miliband-slams-payday-lenders-kids-ads
a) Why might payday loans be characterised as a demerit good?
b) To what extent would the proposal reduce the market failure?
c) What other actions could the government take? Would they be more successful?
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