Tuesday, October 31, 2006

Unit 1: Substitutes and demand: Cadburys chewing gum

Read the article and then ask yourself

a) What will happen to the demand for Wrigleys?
b) What will happen to the demand curve for Wrigleys?
c) What are Cadburys and Wrigleys gum in economic terms?
d) Which elasticity figure could you use to measure the relationship between the 2 gums?
e) What can you tell me about what you think this figure will be? Explain yoiur reasoning.

http://news.bbc.co.uk/1/hi/business/6098484.stm

A video clip on the same story is at

< http://www.bbc.co.uk/mediaselector/check/player/nol/newsid_6310000/newsid_6319000?redirect=6319075.stm&news=1&nbram=1&nbwm=1&bbwm=1&bbram=1 >

No comments: