Friday, October 13, 2006

Unit1 Barriers to entry

A few stories showing how a brand name can act as a barrier to entry,

Don't think this only happens overseas; if you try opeing a tore with "r us" after it (eg shoes r us) you will be proecuted by toys r us!

http://news.bbc.co.uk/1/hi/business/6043832.stm

http://news.bbc.co.uk/1/hi/business/4574400.stm

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