This article highlights the fact that not all firms have the objective of maximising profits.
a) What are the objectives of these entreprenneurs?
b) What about profit? How does this fit into our syllbus content?
http://news.bbc.co.uk/1/hi/business/6151628.stm
Geoff Riley adds some more detail to this story at
http://www.tutor2u.net/newsmanager/templates/?a=1959&z=1
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