Ofcom is planning to restrict the advertising of junk food
http://news.bbc.co.uk/1/hi/health/6154600.stm
a)Who is the ban aimed at?
b) Why is junk food regarded as a demerit good in this case ? You need to cover both criteria
c) Why is the ban on advertising these products aimed at children and not total?
Here is the response of the manufactures
http://news.bbc.co.uk/1/hi/business/6157708.stm
d) Evalute the validity of their response
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